Building a Sales Funnel for Your Creative Business

(and how to do it without feeling like a scumbag)

If there’s one topic that makes most creatives squirm, it’s sales. We didn’t get into this work to be salespeople—we got into it because we love making things. But here’s the uncomfortable truth: if you want to build a creative business, you can’t avoid sales. Clients don’t just appear out of thin air. They need to discover you, trust you, and eventuall…